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75% of small businesses that
ultimately close their doors
didn't have enough customers. The companies that are able to beat those
odds are the ones that successfully develop and deploy strategies for
getting new business. Join us February 20th for:
WEDNESDAY,
FEBRUARY 20TH
Effective Strategies for Capturing
and Cultivating More Customers
We've assembled a panel of
marketing veterans who are
experts at helping business owners take advantage of opportunities to increase
sales and get the most from their marketing efforts. Ilise Benun and Pamela Roach
will
deliver the first in our "Business Builder" series of three seminars for
existing business owners. In
"Effective Strategies for Capturing and
Cultivating More Customers," you'll learn how to:
- Target accounts that give you have the
highest chance of success
- Build customer loyalty and repeat
business
- Leverage e-mail, websites, and online
PR
- Reinvigorate traditional tactics like
direct mail, print advertising, spot radio and cable TV
- Use integrated strategies
that generate sales-ready leads
- Determine which customers are actually
bad for your business and what to do about them
- And more
Sign up
HERE for this
complimentary, invitation only event.
Too busy on Wednesday
the 20th?
Sign up anyway. We
will record each
session so that you can review them online later at your convenience.
Why You
Should Attend
For most businesses, getting more
customers is challenging
and, if executed poorly, consumes
time and finances quicker than your current sales can sustain. And no
matter how well you’re doing now, it gets tougher every year.
Competition increases. Choices proliferate. Buyers are savvier, more
skeptical, and harder to reach than ever before.
That’s why we’ve
put together this short format executive-level briefing for busy,
growth-focused business owners and senior managers responsible for
bringing in new business and getting existing customers to purchase
more.
If you've been in business for 4 or
more years and have less than 50 employees this seminar is for you. If
you want to know how to make sound marketing decisions (and spend
wisely), join us.
WEDNESDAY,
FEBRUARY 20TH,
7:30 am - 9:30 am
Registration Hotline -
(646) 546-5671
Directions -
http://www.njit.edu/about/visit/gettingtonjit.php
Campus Map -
http://www.njit.edu/about/pdf/Campus_Map_2006.pdf
All the best,
:: Mike Wall
:: District Manager
:: North Fork Bank
:: Registration Hotline - (646) 546-5671
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Ilise
Benun is the founer of Marketing Mentor, a consulting practice through
she helps business owners strategize ways to ultimately get more
customers. She is the author of 4 books, including
"Public Relations For Dummies,"
"Designing Web Sites for Every Audience," "Self Promotion Online,"
and "Stop Pushing Me
Around."
Pamela
Roach, CEO of Breakthrough Group, provides critical advice to clients making strategic product and
market decisions in a way that drives customer action. She has led
marketing and e-business for a $400 million division of a Fortune 100
company.
Lloyd
C. Grant is the president of KIP Communications LLC, an award- winning
business-to-business media and marketing communications company that
helps Fortune 500 companies connect with small to mid-sized businesses.
